I present: Uber Testing.
You book an Uber, it arrives and a friendly UX tester is sat there, waiting to share your ride across town. You didn’t have much to do anyway, except check emails on your phone.
For the next 15 minutes, as your taxi coughs its way across London, you engage in delightful conversation, being shown the latest version of an app or website.
Thrilled to be a part of the future, you’re even happier to find out that your ride is on the house – the company whose App you just helped perfect has picked up the bill.
Go on Uber, make it happen!