Author name: Mark

Now, Next, Future — a simple approach to delivering your strategy

There is perhaps no more critical capability for a company to develop than prioritisation. In my previous article, I wrote about the importance of establishing your vision — the overall long-term direction of the company. This vision is reflected in your strategy — the steps required to achieve your vision over the longer term. There are two important reasons […]

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The fairy tale approach to strategy; creating purpose and clarity

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” — Sun Tzu The three steps to delivering your strategy Decide on your company’s goal; this is your purpose Determine the steps that lead towards your goal and communicate it clearly; this is your strategy Prioritise the work that you

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How not to do Lean & Agile — a story from our experience of Squads, Chapters and Guilds

This was originally published on my blog in January 2016. It has been updated to the past tense. At reed.co.uk, we had been 64%* agile for many years. We had watched others, tried things ourselves, failed and picked ourselves up again. One of the most recent additions to our internal vernacular was that of ‘Bubble

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Value for the customer — the shared history of lean and design thinking

Before we begin, there’s something you should know about me. I love cheese and Branston sandwiches. This love of Branston pickle — a delicious, dark, unctuous, tangy turnip marmalade, means that I like to buy big jars of it. Really big jars. I even started my own business just so I could join Costco to buy their

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